Welcome to Seachange Branding. Stoked you stopped by.

A seachange is coming. Transforming your brand - creating a real seachange in how you connect with your audiences - may seem daunting. However, if you hold true to who you are and what inspired you in the first place, you can share your story and leave a unique brand impression. Seachange is a life metaphor meaning to sail to a different sea. It’s defined as a marked change and transformation. This is my purpose as a brand builder and content strategist. I'll navigate you and your company through the stages to authentically engage with your customers.


Your brand is your identity. It’s expressed through beliefs, values and truths…the stuff that motivates you to get up every morning! Through the Discovery Phase, I’ll clarify positioning and craft key messages to differentiate your brand from the competition.


A good brand story is defined by clear positioning and industry expertise. It’s all about telling an authentic story from a thought leadership perspective. I’ll devise a content strategy to leverage your voice, build trust and grow customer engagement.


The digisphere is big ya’ll! It can include (yet isn’t limited to) websites, social media, videos and podcasts. Based on your business goals and aligned with a custom content strategy, I’ll identify the best channels to reach your customers and build your brand.


How do you know if your branding efforts are working? Great question and glad you asked! The goal is to attract prospects, foster engagement, establish trust and convert leads into customers. I’ll show you how to utilize your positioning and thought leadership to move customers through the sales funnel - attract, convert, close and delight. 


Client audiences are increasingly more diverse. It's imperative to craft appropriate messaging and include representative visuals that resonate with the target audience(s). Seachange Branding can collaborate with your agency to ensure campaign goals and creative intent are aligned to effectively reach and connect with the desired target.

Seachange Branding’s core values are the cornerstones for building partnerships and guiding the creative process.

Discovery reveals who you are and what you stand for.

Engagement grows through meaningful, relevant storytelling.

Community fosters candid customer interaction.

Clarity distills the core mission of your brand.

Authenticity is speaking the truth – your truth.


Meet the Seachange Branding Crew

We believe in and support humble hearts. As part of our small business venture, Seachange Branding is honored to partner with Wine To Water. Founder Doc Hendley: "I dreamed of building an organization to fight water-related death and disease using different methods than anyone else - by pouring wine and playing music.” We are honored to be a tithing partner. Learn more at https://www.winetowater.org.
Debbie aka 'cooldeb'

Debbie aka 'cooldeb'

Brand Babe + Chief Seachanger

Five fun facts: 1. Dedicated advocate for inclusion and diversity. 2. Music crushes include Prince and the Stones. 3. Surfer wannabe - the soul soars when oceanside. 4. Last meal includes fries, pizza and crabs. 5. Cultural nomad blessed to visit 14 countries.

Bo aka 'bro-be'

Bo aka 'bro-be'

Beach Boy + Chief Smile Maker

Five fun facts: 1. Prefer mulch over grass for naps. 2. Stoked when everyone wakes up to receive good morning licks. 3. Slater has nothing on me; I surf hard. 4. Nuts, popcorn and sweet potatoes make me drool. 5. The gray means I'm distinguished.

Yes! You CAN create your own AWESOME brand messaging!

cooldeb Blog

I'm exploring coolness in life. Join me and let's (re)define cool together. Themes: Marketing, Inclusion, Leadership and Cool Living.

My word for 2019 – Choose

Since 2014, I’ve followed Chris Brogan and his tradition of selecting three words to guide the New Year. The collective group of words were an alternative to resolutions and ideally, they were inspiring and actionable. This year, I’m Read more…

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Make a statement; tell a story. Let's get started.