Welcome to Seachange Branding

A seachange is coming. Transforming your brand — creating a real seachange in how you connect with your audiences — may seem daunting. But if you hold true to who you are and what inspired you in the first place, you can capture, leverage and share your story in a way that brings powerful and meaningful change to your brand. Seachange is defined as a substantial change in perspective affecting a group or society. This is my passion point and my purpose as a brand builder and content strategist. I’ll navigate you and your company through the stages that lead to a brand breakthrough to help you authentically connect and engage with your customers.


Whether you’re launching a new brand, evolving an existing one or thinking about aligning several under a Master Brand Strategy, your brand is your identity and where we start. Once identity and positioning are clarified, it's time to transform your brand through storytelling.


Stories differentiate your brand. As part of your content strategy, stories should consistently convey your identity and core values in an authentic way. I will help you discover, develop and share meaningful, relevant stories targeting your customers.


A variety of digital tools are available for sharing content and growing customer engagement. It can be tough to navigate all of the options. Based on your goals, I will devise a strategy coordinating the appropriate tools to maximize ROI.


The ultimate goal is to grow customer engagement. With a content plan and an aligned digital strategy in place, we can move your customers effectively through the sales funnel: attract, convert, close and delight.


A value-added service for ad agencies: Your client audiences are diverse. Seachange Branding will partner with you to ensure your campaigns are inclusive of diverse identities to maximize engagement.

The core values for Seachange Branding are the cornerstones for fostering genuine partnerships and guiding the creative process.

Discovery reveals who you are and what you stand for.

Engagement grows through meaningful, relevant storytelling.

Community requires candid customer interaction.

Clarity distills the core mission of your brand.

Authenticity is speaking the truth – your truth.


Meet the Seachange Crew

Seachange Branding supports Wine To Water. Founder Doc Hendley: "I dreamed of building an organization to fight water-related death and disease using different methods than anyone else - by pouring wine and playing music.” We are honored to be a tithing partner. Learn more at https://www.winetowater.org.
Debbie aka 'cooldeb'

Debbie aka 'cooldeb'

Brand Babe + Chief seachanger

Five fun facts: 1. Dedicated advocate for inclusion and diversity. 2. Music crush - Prince. 3. I'm a surfer wannabe; my soul soars when oceanside. 4. Dig fries, piza and crabs. 5. Blessed to visit 14 countries.

Bo aka 'botastic'

Bo aka 'botastic'

Beach boy + chief smile maker

Five fun facts: 1. Prefer mulch over grass for naps. 2. Stoked when everyone wakes up. 3. Slater has nothing on me; I surf hard. 4. I drool for nuts and popcorn. 5. I may be grey but I'm young at heart.

Yes! You CAN create AWESOME brand messaging!

cooldeb Blog

I'm exploring coolness in life. Join me and let's (re)define cool together. Themes: Marketing, Inclusion, Leadership and Cool Living.

Contact Seachange Branding for a free homepage brand analysis

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