Welcome to Seachange Branding

A seachange is coming. Transforming your brand — creating a real seachange in how you connect with your audiences — may seem daunting. But if you hold true to who you are and what inspired you in the first place, you can capture, leverage and share your story in a way that brings powerful and meaningful change to your brand. Seachange is defined as a substantial change in perspective affecting a group or society. This is my passion point and my purpose as a brand builder and content strategist. I’ll navigate you and your company through the stages that lead to a brand breakthrough to help you authentically connect and engage with your customers.


Whether you’re launching a new brand, evolving an existing one or thinking about aligning several under a Master Brand Strategy, your brand is your identity and where we start. Once identity and positioning are clarified, it's time to transform your brand through storytelling.


Stories differentiate your brand. As part of your content strategy, stories should consistently convey your identity and core values in an authentic way. I will help you discover, develop and share meaningful, relevant stories targeting your customers.


A variety of digital tools are available for sharing content and growing customer engagement. It can be tough to navigate all of the options. Based on your goals, I will devise a strategy coordinating the appropriate tools to maximize ROI.


The ultimate goal is to grow customer engagement. With a content plan and an aligned digital strategy in place, we can move your customers effectively through the sales funnel: attract, convert, close and delight.


It's under wraps (for now) but I'm super excited about a potential strategic partnership. Our collaboration will offer a unique consulting service to ad agencies ensuring campaigns are inclusive and mindful of diverse identities and culture. Stay tuned...

The core values for Seachange Branding are the cornerstones for fostering genuine partnerships and guiding the creative process.

Discovery reveals who you are and what you stand for.

Engagement grows through meaningful, relevant storytelling.

Community requires candid customer interaction.

Clarity distills the core mission of your brand.

Authenticity is speaking the truth – your truth.


Meet the Seachange Crew

"I need the sea because it teaches me." Pablo Neruda
Debbie aka 'cooldeb'

Debbie aka 'cooldeb'

Brand Babe + Chief seachanger

Five fun facts: 1. I'm an ardent advocate for the value of difference. 2. My music crush is Prince. 3. I'm a surfer wannabe. 4. Pizza, french fries and crabs top my favorite foods list. 5. I've been to 14 countries - Italia and Portugal are my favorites.

Bo aka 'botastic'

Bo aka 'botastic'

Beach boy + chief smile maker

Five fun facts: 1. I prefer mulch over grass for naps. 2. Morning is my favorite time of day. 3. Unlike my Mum, I actually am a surfer and I love to take on the waves. 4. Nuts and popcorn top my favorite foods list. 5. I'm told my grey makes me handsome.

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I'm exploring coolness in life. Join me and let's (re)define cool together. Themes include Marketing, Inclusion, Leadership and Cool Living.

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