green sign that says digital in white letters

Digital disruptors

The sky’s the limit when it comes to our online options for connecting, exploring, communicating and gathering information. Whether you are avid, luke warm or barely in, digital living is here to stay. Let’s take a look at the digital disruptors that redefined our everyday activities. Phones, movies and shopping Read more…

Identity and social media

Recently, I tuned into a 1A segment on NPR about identity and social media. This particular program was about President Trump and his use of Twitter as a communication tool. Spoiler alert: While I reference the president and his tweets, this is NOT a political post. It is a post on how Read more…

Dove logo with the word and a dove bird

The real beauty of Dove

Self beauty and worth is an echo.  This statement is from a mother reflecting on her daughter’s self-identity. She shares this in a video as part of the Dove ‘Real Beauty’ campaign. When you watch the video, you will see (eerily) how daughters mirror their mother’s concerns when it comes Read more…

Swiffer

Swiffer clean sweeps marketing competition

I love smart marketing and unpacking what makes a good brand successful. I was invited to speak at the Bryan School of Business and Economics on this very topic, engaging marketing undergraduates and MBA students in the discussion. My topic was exploring the synergy of strategy and social media, with integration, authenticity and Read more…