Seachange Branding Services

Seachange Branding transforms brands through storytelling to grow customer engagement.

Brand Management

 “I‘m not sure how my brand differentiates me from the competition.”

“I’ve been in business for a while and my brand no longer reflects what my company stands for.”

“I have several brands but I’m not sure how to pull them all together in a cohesive manner.”

Whether you’re defining your brand, refining an existing one or organizing several under a Master Brand Strategy, your brand is your identity and where we start. Once your identity and positioning are clarified, we’ll explore how to effectively manage your brand.

  • Positioning
  • Key Messages
  • Brand Identity
  • Brand Standards
  • Product Naming
Content Strategy

“What’s the best way to share my brand messaging with customers in a relevant and meaningful way?” 

“I have content but I’m not sure which channels to use to reach my customers and track engagement.”

“I’ve heard about storytelling – how can I utilize this in my content?”

As part of your content strategy, stories should consistently convey your brand identity and core values in an authentic way. I will help you discover, develop and share meaningful, relevant stories targeting your customers across the appropriate channels.

  • Content Marketing
  • Copywriting
  • Blogging
  • Content Calendars
  • Storytelling
 Digital Tools

“I’m launching my company’s website and I need content.”

“I have a website but it’s outdated and needs to be refreshed.” 

“How do I get started with social media?”

“I’m interested in exploring online advertising.”

A variety of digital tools are available for sharing content and growing customer engagement. It can be tough to navigate all of the options. Based on your goals, I will devise a strategy coordinating the appropriate tools to maximize ROI.

  • Website
  • Social Media
  • Email
  • Whitepapers
  • Keywords and SEO
  • Online Advertising: Pay-per- click (PPC), Display, Search
  • Video
 Customer Engagement

“I need to generate more leads.”   

“How do I develop a landing page?”

“I’ve got leads but I’m not sure how to track them to a sales conversion.” 

The ultimate goal is to grow customer engagement. With a content plan and an aligned digital strategy in place, we can move your customers effectively through the sales funnel: attract, convert, close and delight.

  • Lead Generation
  • Call to Action (CTAs)
  • Landing Pages
  • Forms Fills
  • Sales Funnel Tracking

I offer a complimentary homepage brand analysis. What are you waiting for? Choose your preferred communication method at the bottom of the Seachange homepage. Let’s get started today – I can’t wait to partner with you!