Brand Management

 “How can my brand differentiate me from the competition?”

“I’ve been in business for a while and my brand no longer reflects what my company stands for.”

“I’m not even sure what my brand is, let alone how to articulate it.” 

Your brand is your identity. It’s expressed through beliefs, values and truths…the stuff that motivates you to get up every morning! Through the Discovery Phase, I’ll clarify positioning and craft key messages to differentiate your brand from the competition.

  • Positioning Statement
  • Key Messages
  • Brand Story
  • Brand Identity
  • Brand Standards
  • Product Naming
Content Strategy

“How do I share my brand story with my customers?”

“I’d like to publish ongoing thought leadership pieces to grow my customer base. What’s the best way to do this?” 

“I want to send my customers a regular email. What should I say and how often should I send the email?”

A good brand story is defined by clear positioning and industry expertise. It’s all about telling an authentic story from a thought leadership perspective. I’ll devise a content strategy to leverage your voice, build trust and grow customer engagement.

  • Inbound Marketing
  • Content/Editorial Calendars
  • Whitepapers
  • Newsletters
  • Email Campaigns
  • Blogging, Guest Posts

 Digital Channels 

“What’s the best way to showcase my brand on my website?” 

“I’m on social media and could use some help engaging with my fans and followers.” 

The digisphere is big ya’ll! Based on your business goals and a custom content strategy, I’ll identify the best channels to reach your customers and build your brand.

  • Websites
  • Social Media
  • Video
  • Podcasts
 Customer Engagement

“I’ve got leads but I’m not sure how to track ROI.” 

“What can I do to generate more leads?”   

How do you know if your branding efforts are working? Great question and glad you asked! The goal is to attract prospects, foster engagement, establish trust and convert leads into customers. I’ll show you how to utilize your positioning and thought leadership to move customers through the sales funnel – attract, convert, close and delight. 

  • Lead Generation
  • Call to Action (CTAs)
  • Landing Pages
  • Sales Funnel Tracking
 NEW: Agency Campaign Consultation 

“My client has a cross-cultural target audience. How can we ensure messaging is appropriate?”

“What’s the difference between multiculturalism, diversity and inclusion?”

“If the visuals (photography and/or videos) represent different ages, races and genders, it’s inclusive – right?”

Client audiences are increasingly more diverse. It’s imperative to craft appropriate messaging and include representative visuals that resonate with the target audience(s). Seachange Branding can collaborate with your agency to ensure campaign goals and creative intent are aligned to effectively reach and connect with the desired target.

  • Discovery Phase
  • Success and Gap Analysis
  • Campaign Summary Report
  • Ongoing Consultation Support, as needed