Seachange Branding Services
Seachange Branding transforms brands through storytelling to grow customer engagement.
“I‘m not sure how my brand differentiates me from the competition.”
“I’ve been in business for a while and my brand no longer reflects what my company stands for.”
“I have several brands but I’m not sure how to pull them all together in a cohesive manner.”
Whether you’re defining your brand, refining an existing one or organizing several under a Master Brand Strategy, your brand is your identity and where we start. Once your identity and positioning are clarified, we’ll explore how to effectively manage your brand.
- Key Messages
- Brand Identity
- Brand Standards
- Product Naming
“What’s the best way to share my brand messaging with customers in a relevant and meaningful way?”
“I have content but I’m not sure which channels to use to reach my customers and track engagement.”
“I’ve heard about storytelling – how can I utilize this in my content?”
As part of your content strategy, stories should consistently convey your brand identity and core values in an authentic way. I will help you discover, develop and share meaningful, relevant stories targeting your customers across the appropriate channels.
- Content Marketing
- Content Calendars
“I’m launching my company’s website and I need content.”
“I have a website but it’s outdated and needs to be refreshed.”
“How do I get started with social media?”
“I’m interested in exploring online advertising.”
A variety of digital tools are available for sharing content and growing customer engagement. It can be tough to navigate all of the options. Based on your goals, I will devise a strategy coordinating the appropriate tools to maximize ROI.
- Social Media
- Keywords and SEO
- Online Advertising: Pay-per- click (PPC), Display, Search
“I need to generate more leads.”
“How do I develop a landing page?”
“I’ve got leads but I’m not sure how to track them to a sales conversion.”
The ultimate goal is to grow customer engagement. With a content plan and an aligned digital strategy in place, we can move your customers effectively through the sales funnel: attract, convert, close and delight.
- Lead Generation
- Call to Action (CTAs)
- Landing Pages
- Forms Fills
- Sales Funnel Tracking
I offer a complimentary homepage brand analysis. What are you waiting for? Choose your preferred communication method at the bottom of the Seachange homepage. Let’s get started today – I can’t wait to partner with you!