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Digital disruptors

The sky’s the limit when it comes to our online options for connecting, exploring, communicating and gathering information. Whether you are avid, luke warm or barely in, digital living is here to stay. Let’s take a look at the digital disruptors that redefined our everyday activities. Phones, movies and shopping Read more…

Identity and social media

Recently, I tuned into a 1A segment on NPR about identity and social media. This particular program was about President Trump and his use of Twitter as a communication tool. Spoiler alert: While I reference the president and his tweets, this is NOT a political post. It is a post on how Read more…

Swiffer

Swiffer clean sweeps marketing competition

I love smart marketing and unpacking what makes a good brand successful. I was invited to speak at the Bryan School of Business and Economics on this very topic, engaging marketing undergraduates and MBA students in the discussion. My topic was exploring the synergy of strategy and social media, with integration, authenticity and Read more…

Boston Strong start line

Boston strong

After taking my traditional winter break, I started running again this week. I didn’t bother tracking distance or calculating pace, I just ran. It felt good and it hurt at the same time, yet I know it’s all part of getting back to it. Hello running legs and lungs – Read more…

Twitter image

Twitter tantrums

Anger and aggression in our socialsphere Recently, I was interviewed by a reporter from one of our local television stations. He was seeking a spokesperson on social media and communication, with a particular focus on youth-related tantrums on Twitter. While I spoke on behalf of communication in general, the segment Read more…