How do you own your Business Brand Groove? It’s easy! And it’s all about the Value, Vibe, Voice and Vision.
VALUE | Brand Truth : Value clarifies your unique product or service offering to help customers solve problems.
VIBE | Brand DNA : Vibe reflects beliefs and purpose; it’s the heart and soul of your brand and fosters connection.
VOICE | Brand Trust : Voice is shared through thought leadership and helps you carve out and own an industry niche.
VISION | Brand ROI : Vision is measured through a marketing/sales funnel to track customer engagement growth.
In my previous blog post, I shared my branding 101 basics to launch a startup or small business. In this post, I’m continuing the conversation and shifting from launch basics to growth strategies. Learn about Read more…
The coronavirus has challenged us all to think differently and for many, work differently. Maybe you’re thinking about starting your own business. Perhaps you’ve done the work, have your business plan and need help with Read more…
Surviving loss and celebrating love during COVID is tough. That said, this new norm can help us feel things in life with a deeper sense of clarity and meaning. Yes, in the middle of a Read more…
Over these last few weeks, I find myself going into process mode. I ask myself and God: What in the world is going on? We have a global pandemic and a global social movement, #BlackLivesMatter. Read more…
So here we are. A month into our new lives with the coronavirus or thereabouts. No doubt we’re all facing new norms. For some, our work and family lives are now integrated together. And in Read more…
A post appeared in my LinkedIn feed about designing intentional workplaces. A space where employees “bring their full selves to work, and feel like they belong.” If you follow my blog, you know one of Read more…
336-303-0738