How do you own your Business Brand Groove? It’s easy! And it’s all about the Value, Vibe, Voice and Vision.
VALUE | Brand Truth : Value clarifies your unique product or service offering to help customers solve problems.
VIBE | Brand DNA : Vibe reflects beliefs and purpose; it’s the heart and soul of your brand and fosters connection.
VOICE | Brand Trust : Voice is shared through thought leadership and helps you carve out and own an industry niche.
VISION | Brand ROI : Vision is measured through a marketing/sales funnel to track customer engagement growth.
Five fun facts: 1. Ardent advocate for inclusion and diversity. 2. Music crushes include Prince and the Stones. 3. Surfer wannabe. 4. Last meal includes fries, pizza and crabs. 5. Cultural nomad blessed to visit 14 countries.
Five fun facts: 1. Prefer mulch over grass for naptime. 2. Tail wag time of the day? Morning time. 3. Slater has nothing on me; I surf hard. 4. Nuts, popcorn and sweet potatoes make me drool. 5. My gray distinguishes me.
Debbie was a great team partner. She helped my clinical practice launch our website and wrote content that was patient friendly and search friendly. Our other priority to build awareness for our clinic for Regenerative Stem Cell Therapy. She worked with our clinical team to determine the best options for building awareness for stem cell therapy to help people with chronic pain.
Debbie gets it. She was able to take our ideas and craft a great brand narrative and positioning. She took a hodge podge of content and made it cohesive and responded well to our feedback. I'm extremely happy with the end product and highly recommend her if you're a business owner looking for someone to make you stand out.
I had no idea what to call my business. But I knew I wanted a name that captured the joy I get when I make my jewelry. Debbie asked thoughtful questions to get at the core of my vision. The naming options she provided were awesome. When I saw 'Threaded Energy,' I knew my company was born.
Debbie was great to work with. Her knowledge of branding, messaging and writing were exactly what I needed to set my company apart from the competition.
If you’re a consultant, freelancer or small business owner, how do you find balance? I’m not talking about work/life balance. I’m talking about the balance of ‘I got this’ with ‘Do I?’ The balance of Read more…
cooldeb coming at ya’ll with some grand and groovy branding advice called the 4Vs of Branding. Gearing up for a startup launch? Refreshing an existing brand due to a change or expansion in services? Pushing Read more…
Danger. Beware. I’m breaking blog best practices. I’m going off topic and deeply personal. My black lab son has cancer. As a single woman, Bo is the center of my universe. Actually, he IS my Read more…
On Sunday, my before church ritual involves a Cup of Joe and CBS Sunday Morning. The show recently featured a company killin’ it with their latest ad campaign. In cooldeb terms, read killin’ it = Read more…
Since 2014, I’ve followed Chris Brogan and his tradition of selecting three words to guide the New Year. The collective group of words were an alternative to resolutions and ideally, they were inspiring and actionable. This year, I’m Read more…
Happy Holidays ya’ll! My wish for each of you during this special time of year is perspective. Go seek it or better yet, allow it to seek you. It’s easy to get caught up in Read more…
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