I founded Seachange Branding to arm startups and SMBs with the right tools to clarify business positioning, leverage thought leadership and carve a competitive advantage within their market sectors. I also wanted to forge creative partnerships with ad agencies and web designers to meet client growth goals. The term 'seachange' means transformation - a new perspective. Together, let’s explore unexpected approaches for solving customer problems. Together, let’s share stories and build memorable brands.

"Creativity is breaking out of established patterns to look at things in a different way."

Edward de Bono, Physician, Author & Inventor

Seeking new ways to reach prospects and customers online? 
Have an awesome product or service yet no one knows about it?
Struggling to get traction with your brand to build engagement?

As a startup or SMB, you’re wired differently from the 9-5. You’re wearing multiple hats and time is a precious commodity. According to the SBA, there are 30.7 million small businesses in the US. So why should anyone listen to you? Who you are, what you stand for and why it matters are core elements for successfully communicating your brand value and thought leadership.

As a startup or SMB, I’ll help you focus your digital priorities including:

  • Showcasing how your  product or service rises above the competition 
  • Clarifying what makes your business and leadership vision unique
  • Establishing thought leadership to foster trust and credibility 
  • Determining the best online channels to reach your ideal customer
Seachange Branding - defining brand value for startups and SMBs to carve a competitive advantage.

Testimonials

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Seachange Branding Blog

I write from three perspectives. Professionally, I share branding tips and insight tailored for startups and small businesses. Personally, I reflect on the life lessons I’ve learned through humility, grace and humor. And from a place of passion, I write as an advocate for diversity on the value of difference.
Branding

Differentiating startups and SMBs from the competition with customized brand messaging

Digital marketing and digital branding are two terms often batted around and defined differently depending on who you talk to. Recently, I read 99designs’ definition of digital branding as “how you design and build your …

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a white sing has a yellow pencil on it with the words love to learn
Inclusion

How one white girl took the initiative to educate herself about black culture

Nine months ago I wrote a blog post entitled, “#BlackLivesMatter: One woman’s call to action for white people to listen, read, study and learn.” I clearly understood it was a delicate space after the death …

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Lifestyle

Why actionnating speaks louder than a Word of the Year or a New Year’s resolution

Typically, my first post of the new year is about the word I choose to guide my thoughts and efforts moving forward. For 2021, I’m actionating! Last year, my word was Manifest. I can easily …

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a single red daisy is turned to the side in a watercolor and photo image planted in green grass againsts a blurred image of a meadow showing which can mean mental clarity
Lifestyle

Seeking higher ground and mental clarity during these crazy COVID times

As we encountered and subsequently plunged into 2020 survival mode, we faced a health pandemic, an economic downturn and a racial divide. If you’re like me, you began to question your purpose and presence on …

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a glass jar is filled with coins and has a small green seedling plant growing out of it
Branding

Ignite smart growth strategies to take your startup or small business to the next level

In my previous blog post, I shared my branding 101 basics to launch a startup or small business. In this post, I’m continuing the conversation and shifting from launch basics to growth strategies. Learn about …

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a white five sided flag hangs saying yes we're open to demonstrate branding basics 101 for startups and small business
Branding

Branding 101 basics for launching a startup or small business with a bang

The coronavirus has challenged us all to think differently and for many, work differently. Maybe you’re thinking about starting your own business. Perhaps you’ve done the work, have your business plan and need help with …

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Lifestyle

Surviving loss and celebrating love during the new norm of COVID

Surviving loss and celebrating love during COVID is tough. That said, this new norm can help us feel things in life with a deeper sense of clarity and meaning. Yes, in the middle of a …

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An painting of black women on a blue background shows three women with three messages supporting #BlackLivesMatter.
Inclusion

#BlackLivesMatter: One woman’s call to action for white people to listen, read, study and learn

Over these last few weeks, I find myself going into process mode. I ask myself and God: What in the world is going on? We have a global pandemic and a global social  movement, #BlackLivesMatter. …

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Branding

Mastering customer service moments during the coronavirus

So here we are. A month into our new lives with the coronavirus or thereabouts. No doubt we’re all facing new norms. For some, our work and family lives are now integrated together. And in …

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