How do you own your Business Brand Groove? It’s easy! And it’s all about the Value, Vibe, Voice and Vision.

VALUE | Brand Truth : Value clarifies your unique product or service offering to help customers solve problems.

VIBE | Brand DNA : Vibe reflects beliefs and purpose; it’s the heart and soul of your brand and fosters connection.

VOICE | Brand Trust : Voice is shared through thought leadership and helps you carve out and own an industry niche.

VISION | Brand ROI : Vision is measured through a marketing/sales funnel to track customer engagement growth.

cooldeb Blog

I'm exploring coolness in life through branding, inclusion and life lessons. Join me and let's (re)define this groove together.

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