Positioning is based on knowing who you are and what you stand for rather than what you do. Through my Discovery Process, I’ll identify your brand’s unique qualities to craft positioning. I’ll also create brand messaging to set you apart from the competition and build your brand story.
Your website and social media channels are where we start to communicate and share your brand with customers. And if social media has proven to be an overwhelming task, no worries! My Social Media Brand Guidelines will demonstrate how to effectively build your community.
We’ll discuss goals, competitor gaps and the problems your customers are facing to ensure your thought leadership voice closes those gaps and offers solutions. Based on this insight, I'll devise a content strategy coordinating timing, key messages and communication channels.
Customer engagement growth is tracked across the sales funnel: attract, convert, close and delight. I'll help you determine where your customers are in their Buyer’s Journey. And I’ll leverage your content strategy to successfully move your customers through the sales funnel.
Are your clients asking for campaigns targeting several demographic groups? Do you know how to craft messaging and design visuals to engage diverse audiences? Seachange Branding is available to help ensure campaign creative is cohesively aligned, effective and inclusive.
Seachange Branding’s core values are the cornerstones for building partnerships and guiding the branding process.
Discovery reveals who you are and what you stand for.
Engagement grows through meaningful, relevant stories.
Community fosters candid customer interaction.
Clarity distills the core mission of your brand.
Authenticity is speaking the truth – your truth.
Five fun facts: 1. Dedicated advocate for inclusion and diversity. 2. Music crushes include Prince and the Stones. 3. Surfer wannabe - the soul soars when oceanside. 4. Last meal includes fries, pizza and crabs. 5. Cultural nomad blessed to visit 14 countries.
Five fun facts: 1. Prefer mulch over grass for naps. 2. Stoked when everyone wakes up to receive good morning licks. 3. Slater has nothing on me; I surf hard. 4. Nuts, popcorn and sweet potatoes make me drool. 5. The gray means I'm distinguished.
On Sunday, my before church ritual involves a Cup of Joe and CBS Sunday Morning. The show recently featured a company killin’ it with their latest ad campaign. In cooldeb terms, read killin’ it = Read more…
Since 2014, I’ve followed Chris Brogan and his tradition of selecting three words to guide the New Year. The collective group of words were an alternative to resolutions and ideally, they were inspiring and actionable. This year, I’m Read more…
Happy Holidays ya’ll! My wish for each of you during this special time of year is perspective. Go seek it or better yet, allow it to seek you. It’s easy to get caught up in Read more…
Are you familiar with the voting hashtags #getoutthevote and #rockthevote? As we approach the midterm elections, I’m doing my part to help you actualize these hashtags. No, I’m not going to talk about political parties. Read more…
True confession time. How many of you still watch tv commercials? Okay, maybe I’m in a club by myself. But let me ask you this. How many of you appreciate a good commercial when you Read more…
Storytelling in the business world is more important than ever. When done right, a good story across digital content builds community and establishes thought leadership. Forget touting features and benefits. Instead, think about your prospects Read more…
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