I founded Seachange Branding to arm startups and SMBs with the right tools to clarify business positioning, leverage thought leadership and carve a competitive advantage within their market sectors. I also wanted to forge creative partnerships with ad agencies and web designers to meet client growth goals. The term 'seachange' means transformation - a new perspective. Together, let’s explore unexpected approaches for solving customer problems. Together, let’s share stories and build memorable brands.

"Creativity is breaking out of established patterns to look at things in a different way."

Edward de Bono, Physician, Author & Inventor

Seeking new ways to reach prospects and customers online? 

Have an awesome product or service yet no one knows about it?

Struggling to get traction with your brand to build engagement?

As a startup or a small to midsize business (SMB), your brand and communication strategies are critical for reaching prospects and customers. According to the SBA, there are 30.7 million small businesses in the US. So why should anyone listen to you?

It’s all about delivering on your brand promise: the problem you solve, who you are and what you stand for. As a startup or SMB, I’ll help you focus your digital priorities including:

  • Showcasing how your  product or service is beyond compare
  • Clarifying what makes your business and leadership vision unique
  • Establishing thought leadership to foster trust and believability
  • Determining the best online channels to reach your ideal customer

A few of my successes include:

  • Converted a blog-based website into a storytelling hub, increasing time on site 25% and reducing the bounce rate by 30% in 9 months

  • In one year, grew startup brand awareness through podcasting and influencer outreach, capturing a 167% growth rate 

  • Increased prospect-to-customer conversion rate 200% in six months by aligning marketing endeavors with brand strategies

My three areas of expertise include: 

CONTENT STRATEGY & DEVELOPMENT
  • Writing content that’s tailored to and resonates with customers
  • Creating annual calendars to coordinate customer touch points
BRAND MANAGEMENT
  • Uniquely positioning businesses within the competitive landscape
  • Bringing value propositions to life through key messaging
COMMUNICATION LEADERSHIP
  • Identifying and connecting with your ideal customer to support growth strategies
  • Aligning messaging with sales funnel activities

Across my 20 years of corporate and entrepreneurial leadership, I’ve distilled one thing: Growth depends on branding and branding depends on communication. Together, let’s inspire curiosity and build your brand empire. 

Testimonials

Applause & High Fives

Healthcare | Dr. Pierce

Website Content + Blogging + Customer Growth

"Debbie is a great team partner. She helped my clinical practice launch our website and wrote content that was patient friendly and search friendly. She launched our blog too. I wanted to focus on increasing our patient conversions for our Regenerative Stem Cell Therapy program. Debbie partnered with our clinical team over the course of six months to streamline our seminar events and increase social engagement on Facebook."

Education | Agency Partner | Andrea S.

CONTENT STRATEGY & DEVELOPMENT

"I've been fortunate to partner with Debbie for many years. The projects we've worked together on feature content strategy and development. She listens to my ideas and helps me carry them out with great success. She’s a pleasure to be around and partner with. I am grateful for our collaborations and working relationship."

Business Management | Steve B.

WEBSITE CONTENT + BRAND MANAGEMENT

"Debbie is amazing. She thinks about things that the rest of us overlook. As a result, we have discovered deeper insights and ideas in our branding. Debbie is a brand champion. Her business savvy is complemented by her creative understanding and mastery of branding."

Healthcare & Wellness | Gaby I.

CONTENT STRATEGY + COTENT DEVELOPMENT

"Ive worked with Debbie for several years and I've seen her excel not only in branding, but also in content marketing. She helped develop a content calendar based on topics aligned with our goal of building authority and thought leadership. Debbie's knowledge in content strategy had a significant impact in increasing our brand awareness. She's passionate, highly organized and a joy to work with. "

Real Estate | Rick M.

Brand Positioning + Key Messaging

"Debbie gets it. She was able to take our ideas and craft a great brand narrative and positioning. She took a hodge podge of content and made it cohesive. I'm extremely happy with the end product and highly recommend her if you're a business owner looking for someone to make you stand out."

Fashion | Sherri A.

COMPANY NAMING

"I had no idea what to call my business. But I knew I wanted a name that captured the joy I get when I make my jewelary. Debbie asked thoughtful questions to get at the core of my vision. The naming options she provided were awesome. When I saw 'Threaded Energy,' I knew my company was born."

Seachange Branding Blog

I write from three perspectives. Professionally, I share branding tips and insight tailored for startups and small businesses. Personally, I reflect on the life lessons I’ve learned through humility, grace and humor. And from a place of passion, I write as an advocate for diversity on the value of difference.