How do you own your Business Brand Groove? It’s easy! And it’s all about the Value, Vibe, Voice and Vision.
VALUE | Brand Truth : Value clarifies your unique product or service offering to help customers solve problems.
VIBE | Brand DNA : Vibe reflects beliefs and purpose; it’s the heart and soul of your brand and fosters connection.
VOICE | Brand Trust : Voice is shared through thought leadership and helps you carve out and own an industry niche.
VISION | Brand ROI : Vision is measured through a marketing/sales funnel to track customer engagement growth.
Do you know this feeling? You set out to do the norm and discover inspiration? You follow the regular routine and something disrupts it, yet in a good way? Turns out, my side gig for Read more…
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cooldeb coming at ya’ll with some grand and groovy branding advice called the 4Vs of Branding. Gearing up for a startup launch? Refreshing an existing brand due to a change or expansion in services? Pushing Read more…
Danger. Beware. I’m breaking blog best practices. I’m going off topic and deeply personal. My black lab son has cancer. As a single woman, Bo is the center of my universe. Actually, he IS my Read more…
On Sunday, my before church ritual involves a Cup of Joe and CBS Sunday Morning. The show recently featured a company killin’ it with their latest ad campaign. In cooldeb terms, read killin’ it = Read more…
Since 2014, I’ve followed Chris Brogan and his tradition of selecting three words to guide the New Year. The collective group of words were an alternative to resolutions and ideally, they were inspiring and actionable. This year, I’m Read more…
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