How do you own your Business Brand Groove? It’s easy! And it’s all about the Value, Vibe, Voice and Vision.

VALUE | Brand Truth : Value clarifies your unique product or service offering to help customers solve problems.

VIBE | Brand DNA : Vibe reflects beliefs and purpose; it’s the heart and soul of your brand and fosters connection.

VOICE | Brand Trust : Voice is shared through thought leadership and helps you carve out and own an industry niche.

VISION | Brand ROI : Vision is measured through a marketing/sales funnel to track customer engagement growth.

cooldeb Blog

I'm exploring coolness in life through branding, inclusion and life lessons. Join me and let's (re)define this groove together.

My word for 2019 – Choose

Since 2014, I’ve followed Chris Brogan and his tradition of selecting three words to guide the New Year. The collective group of words were an alternative to resolutions and ideally, they were inspiring and actionable. This year, I’m Read more…

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