Seachange Branding

I founded Seachange Branding to arm startups and SMBs with the right tools to clarify business positioning, leverage thought leadership and carve a competitive advantage within their market sectors. I also wanted to forge creative partnerships with ad agencies and web designers to meet client growth goals. The term 'seachange' means transformation - a new perspective. Together, let’s explore unexpected approaches for solving customer problems. Together, let’s share stories and build memorable brands.

"Do not follow where the path may lead. Go, instead, where there is no path and leave a trail."

Muriel Strode, Author & Businesswoman

"Creativity is breaking out of established patterns to look at things in a different way."

Edward de Bono, Physician, Author & Inventor

Seeking new ways to reach prospects and customers online?

Have an awesome product or service yet no one knows about it?

Struggling to get traction with your brand to build engagement?

As a startup or SMB, you’re wired differently from the 9-5. You’re wearing multiple hats and time is a precious commodity. According to the SBA, there are 30.7 million small businesses in the US. So why should anyone listen to you? Who you are, what you stand for and why it matters are core elements for successfully communicating your brand value and thought leadership.

As a startup or SMB, I’ll help you focus your digital priorities including:

Showcasing how your product or service rises above the competition

Clarifying what makes your business and leadership vision unique

Establishing thought leadership to foster trust and credibility

Determining the best online channels to reach your ideal customer

Seachange Branding - defining brand value for startups and SMBs to carve a competitive advantage.

Testimonials

Applause & High Fives

"Debbie is a great team partner. She helped my clinical practice launch our website and wrote content that was patient friendly and search friendly. She launched our blog too. I wanted to focus on increasing our patient conversions for our Regenerative Stem Cell Therapy program. Debbie partnered with our clinical team over the course of six months to streamline our seminar events and increase social engagement on Facebook."

"I've been fortunate to partner with Debbie for many years. The projects we've worked together on feature content strategy and development. She listens to my ideas and helps me carry them out with great success. She’s a pleasure to be around and partner with. I am grateful for our collaborations and working relationship."

"Debbie is amazing. She thinks about things that the rest of us overlook. As a result, we have discovered deeper insights and ideas in our branding. Debbie is a brand champion. Her business savvy is complemented by her creative understanding and mastery of branding."

"I've worked with Debbie for several years and I've seen her excel not only in branding, but also in content marketing. She helped develop a content calendar based on topics aligned with our goal of building authority and thought leadership. Debbie's knowledge in content strategy had a significant impact in increasing our brand awareness. She's passionate, highly organized and a joy to work with."

"Debbie gets it. She was able to take our ideas and craft a great brand narrative and positioning. She took a hodge podge of content and made it cohesive. I'm extremely happy with the end product and highly recommend her if you're a business owner looking for someone to make you stand out."

"I had no idea what to call my business. But I knew I wanted a name that captured the joy I get when I make my jewelary. Debbie asked thoughtful questions to get at the core of my vision. The naming options she provided were awesome. When I saw 'Threaded Energy,' I knew my company was born."