How do you own your Business Brand Groove? It’s easy! And it’s all about the Value, Vibe, Voice and Vision.
VALUE | Brand Truth : Value clarifies your unique product or service offering to help customers solve problems.
VIBE | Brand DNA : Vibe reflects beliefs and purpose; it’s the heart and soul of your brand and fosters connection.
VOICE | Brand Trust : Voice is shared through thought leadership and helps you carve out and own an industry niche.
VISION | Brand ROI : Vision is measured through a marketing/sales funnel to track customer engagement growth.
Over these last few weeks, I find myself going into process mode. I ask myself and God: What in the world is going on? We have a global pandemic and a global social movement, #BlackLivesMatter. Read more…
So here we are. A month into our new lives with the coronavirus or thereabouts. No doubt we’re all facing new norms. For some, our work and family lives are now integrated together. And in Read more…
A post appeared in my LinkedIn feed about designing intentional workplaces. A space where employees “bring their full selves to work, and feel like they belong.” If you follow my blog, you know one of Read more…
Here we are, it’s mid-January already! With the start of the year, it’s also time for my annual tradition. Previously, I’ve chosen 3 words to guide the next 365 days…a sort of compass to inform Read more…
As we wind down 2019 and get ready to ring in 2020, I’m wondering about something. I’m sure you’re aware of the saying ‘hindsight is 20/20.’ The numerical alignment has me thinking. As I reflect Read more…
Ah, it’s November and it’s Fall ya’ll. The air is crisp and cool. Yes, even in Florida we’ve had cooler, grayer and fall-like weather. The month of November commemorates a few things. There’s No Shave Read more…
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