The agency world is a unique niche. There’s an ethos…a mindset and culture. It’s a rare yet beautiful space. Creativity and strategy are equally invited to the brainstorming table. This is why agency partnerships is one of my business plan components.
BOTH SIDES OF THE CREATIVE AISLE
As a former client, I understand the value of outside perspectives for designing effective marketing campaigns. As a former creative, I understand the value of solving client’s problems through collaboration.
My first job was in sales at a full-service advertising agency. I can still recall the excitement I felt after landing a big apparel account. I went on to work for other creative-based companies. Eventually, I returned to an agency setting as an Account Manager.
I spent 15 years in marketing leadership positions at large nonprofits. In these roles, I managed the search process. I also directed agency partnerships. I enjoyed working with creative visionaries outside the corporate structure walls. Political boundaries and limitations were irrelevant.
“I’ve been fortunate to partner with Debbie for many years. The projects we’ve worked together on feature content strategy and development. She listens to ideas and helps carry them out with great success. I am grateful for our collaborations and working relationship.” Andrea S. | Education, Agency Partner
DELIVERING CONTENT & BRAND VALUE
As the Founder and President of Seachange Branding, I partner with ad agencies to meet client growth goals. Whether it’s a website build, developing content strategies or writing blog posts, I’m all in.
Partnership services include:
- Strategic content planning to support annual goals
- Optimized content for websites and blogs
- Brand management including positioning, messaging, standards, compliance/governance best practices
- Brand messaging supporting email and social media communications
- Campaign consultation reviews for inclusive and equitable representation
My price structure is flexible and can be managed via hourly retainers or fixed costing proposals. Click Contact Me to request a complimentary video chat to discuss how I can help you meet your client’s content and branding goals.