Ah, it’s November and it’s Fall ya’ll. The air is crisp and cool. Yes, even in Florida we’ve had cooler, grayer and fall-like weather. The month of November commemorates a few things. There’s No Shave November for those who wish to skip shaving to honor cancer awareness. And we have Read more…
Do you know this feeling? You set out to do the norm and discover inspiration? You follow the regular routine and something disrupts it, yet in a good way? Turns out, my side gig for my branding startup delivered just this sort of twist. Through the ridesharing services of Uber Read more…
If you’re a consultant, freelancer or small business owner, how do you find balance? I’m not talking about work/life balance. I’m talking about the balance of ‘I got this’ with ‘Do I?’ The balance of the up and down, push and pull, dreams with practicality, cheerleader with the scorekeeper. I Read more…
cooldeb coming at ya’ll with some grand and groovy branding advice called the 4Vs of Branding. Gearing up for a startup launch? Refreshing an existing brand due to a change or expansion in services? Pushing out emails and social media posts yet engagement is low? No worries, keep truckin’ and Read more…
Danger. Beware. I’m breaking blog best practices. I’m going off topic and deeply personal. My black lab son has cancer. As a single woman, Bo is the center of my universe. Actually, he IS my universe. If you know me, you already know this. If you don’t, allow me to Read more…
On Sunday, my before church ritual involves a Cup of Joe and CBS Sunday Morning. The show recently featured a company killin’ it with their latest ad campaign. In cooldeb terms, read killin’ it = knowing thy audience. The messaging is intentional, thoughtful and allows peoples to be seen. (Plural Read more…
Since 2014, I’ve followed Chris Brogan and his tradition of selecting three words to guide the New Year. The collective group of words were an alternative to resolutions and ideally, they were inspiring and actionable. This year, I’m taking a page from Melinda Gates and selecting one word. I’m actually choosing the word Read more…
Happy Holidays ya’ll! My wish for each of you during this special time of year is perspective. Go seek it or better yet, allow it to seek you. It’s easy to get caught up in the hustle and bustle of the season. And it’s easy to allow the extra list Read more…
Are you familiar with the voting hashtags #getoutthevote and #rockthevote? As we approach the midterm elections, I’m doing my part to help you actualize these hashtags. No, I’m not going to talk about political parties. And no, I’m not going to highlight a particular issue. I simply want you to Read more…
True confession time. How many of you still watch tv commercials? Okay, maybe I’m in a club by myself. But let me ask you this. How many of you appreciate a good commercial when you see it? Think Superbowl quality. Allstate has scored a brand messaging home run honoring #carolinastrong Read more…