Cheerios is good for the (biracial) heart

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Apparently, Cheerios “went biracial” and I missed it.

The company produced a tv commercial featuring a family with an African American male, a white female and a biracial child. Even though I had seen the commercial, the thought never crossed my mind, until I read about it in The Big Tent by Advertising Age, which features opinions on diversity and inclusion, as well as my weekly print issue of the magazine.

You can google the topic; there are plenty of people talking about it. I would like to add my voice and ask that you add your voice via this post as well.

I am a tremendous advocate for embracing life’s journey and using that to create, share, articulate and define your unique voice.

We all deserve to have our voices heard, whether we are at work or at play, as long as respect for others undergirds the sharing of the narrative, as well as listening to the narrative.

[Tweet “New perspectives provide enlightenment.”]

Different viewpoints provide us with educational moments and to hear and see things from a different point of view with intention. Where I believe the line gets blurred is when the dialogue occurs without respect for the contextual.


Perhaps, but here’s how I see it: Having a respectful dialogue in the workplace about your decision making on how to address an organizational problem or perhaps a project that might be informed by your gender, race, age and/or life experience is a good thing.

I work with a team of fifteen and we couldn’t be more different. I do believe we talk, share, engage and listen. With respect.

The same goes for personal situations. Say you had a backyard barbecue and the topic of the Cheerios commercial came up. In the space and place of friends – and once again with respectful dialogue – all opinions and viewpoints should be engaged and entered into.

This is something I actually enjoy and seek out because it’s how I learn, grow and evolve.

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Andrea · at

I’m with you, Deb. I had been hearing about the “Cheerios controversy.” When I looked it up to see what all of the fuss was about, I couldn’t believe it was over a biracial family. Has Cheerios stood by their ad? I hope so. That’s part of having the respectful conversation you talk about – listening to others, but standing by your perspective when you believe in it, especially when it reflects real life and celebrates the good people of our world.

    cooldeb · at

    Once I made the post, I realized I didn’t really weigh in on the topic. Again, with shared respect to all of the voices, I am not sure why two people of different color can’t be together. If you are blessed with love, that is what counts. And approval by the world is not needed. We certainly don’t make comments if someone is shorter or skinnier or holds completely different values than their mate. Why do we feel the need to comment based on color? Cheerios has stood by their ad and I am thankful they did not pull it. Go Cheerios! You are good my heart!

    P.S. If you want to see the actual ad, it is linked in The Big Tent link.

Kevin · at

I wonder if the uproar would have been the same had it been an all black family? Of course not.

Given the woeful stats of black fathers, there should have been rejoicing that a black father was present in the family structure.

    Theresa · at

    Yes!!! I love it and totally agree :)!

Minerva Loran · at

I was finally able to read your blog and YES I love it and YES I support the Cheerios ad. When I saw it for the first time, it made me smile and slightly emotional! My daughters that are mixed (you wouldn’t know it if you saw them) have been taught to be open and not to form opinions based on skin color. They all love this commercial! There needs to be more of this in all social medias. @ Kevin I do agree with your statements as well.

Lauren · at

I just love everything about that commercial, and like you, didn’t even register “biracial family” until I heard about it in the news… and then, although we haven’t bought any since we had toddlers in the house, I put Cheerios on my grocery list.

    Anonymous · at

    I completely agree! I never noticed the biracial family at all until all the hoopla. Way too much emphasize is put on race in our society today especially after the Travon Martin case. We are all human beings put on this Earth to live in peace together.

Anonymous · at

There’s a kids reaction to the commercial on youtube now, it’s pretty cool to watch their reactions. Living in a biracial family it makes me stop and think what others may think of us when they see us out. I am one who really does not care what others think of me in these situations, however when it comes to my child I get protective. My son is the only child in our neighborhood with darker skin and my husband (who poor thing has been gone quite often so I am sure the neighborhood thinks I am having a part time love affair with a sexy black man….mmmmmm) the only dark skinned creature around. There have been times when things have been said to my son at school that are inappropriate and usually I see it as a form of learned racism. The Cheerios commercial makes me happy beyond words that we are finally getting to a place where this is more accepted and appreciated. There will always be haters….always….but our active roles in standing up against these people will make a difference. History tells us so.

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