Sharing branding tips and insight tailored for startups and small businesses
The branding universe is a big one. There’s certainly no shortage of resources, thought leaders, or online courses to navigate. I’ve been fortunate to work in this space for 20+ years. And I’ve blogged about best practices almost half of that time. As we begin to wind down 2021, I’m Read more…
Digital marketing and digital branding are two terms often batted around and defined differently depending on who you talk to. Recently, I read 99designs’ definition of digital branding as “how you design and build your brand online through websites, apps, social media, video and more.” I agree 100% and in Read more…
In my previous blog post, I shared my branding 101 basics to launch a startup or small business. In this post, I’m continuing the conversation and shifting from launch basics to growth strategies. Learn about my top five recommendations for growing your new business and customer base. During these COVID-19 Read more…
The coronavirus has challenged us all to think differently and for many, work differently. Maybe you’re thinking about starting your own business. Perhaps you’ve done the work, have your business plan and need help with the launch. As you ponder options, I’d like to help with my branding 101 basics Read more…
So here we are. A month into our new lives with the coronavirus or thereabouts. No doubt we’re all facing new norms. For some, our work and family lives are now integrated together. And in some cases, you’re actually physically isolated from your work and family. During these uncertain times, Read more…
As we wind down 2019 and get ready to ring in 2020, I’m wondering about something. I’m sure you’re aware of the saying ‘hindsight is 20/20.’ The numerical alignment has me thinking. As I reflect on this past year on lessons learned, how can I apply this knowledge to help Read more…
If you’re a consultant, freelancer or small business owner, how do you find balance? I’m not talking about work/life balance. I’m talking about the balance of ‘I got this’ with ‘Do I?’ The balance of the up and down, push and pull, dreams with practicality, cheerleader with the scorekeeper. I Read more…
cooldeb coming at ya’ll with some grand and groovy branding advice called the 4Vs of Branding. Gearing up for a startup launch? Refreshing an existing brand due to a change or expansion in services? Pushing out emails and social media posts yet engagement is low? No worries, keep truckin’ and Read more…
True confession time. How many of you still watch tv commercials? Okay, maybe I’m in a club by myself. But let me ask you this. How many of you appreciate a good commercial when you see it? Think Superbowl quality. Allstate has scored a brand messaging home run honoring #carolinastrong Read more…
Storytelling in the business world is more important than ever. When done right, a good story across digital content builds community and establishes thought leadership. Forget touting features and benefits. Instead, think about your prospects and customers and how you can relate to them. Think about telling your unique story. Read more…
