Sharing branding tips and insight tailored for startups and small businesses
If you’re a marketer, it’s likely you’ve heard of HubSpot, an inbound marketing and sales strategy company. In addition to providing expertise and software for these services, HubSpot also offers an academy for training and certification courses. I recently completed the Content Marketing course and it was both informative and inspiring. Read more…
The sky’s the limit when it comes to our online options for connecting, exploring, communicating and gathering information. Whether you are avid, luke warm or barely in, digital living is here to stay. Let’s take a look at the digital disruptors that redefined our everyday activities. Phones, movies and shopping Read more…
Recently, I tuned into a 1A segment on NPR about identity and social media. This particular program was about President Trump and his use of Twitter as a communication tool. Spoiler alert: While I reference the president and his tweets, this is NOT a political post. It is a post on how Read more…
Self beauty and worth is an echo. This statement is from a mother reflecting on her daughter’s self-identity. She shares this in a video as part of the Dove ‘Real Beauty’ campaign. When you watch the video, you will see (eerily) how daughters mirror their mother’s concerns when it comes Read more…
No doubt you’re familiar with the adage of the chicken or the egg. However, I bet you’ve never heard this sentiment applied to brand strategy. Case in point: If we equate the chicken to a branded company and the egg to an innovative product from an unknown company, which takes the Read more…
I love smart marketing and unpacking what makes a good brand successful. I was invited to speak at the Bryan School of Business and Economics on this very topic, engaging marketing undergraduates and MBA students in the discussion. My topic was exploring the synergy of strategy and social media, with integration, authenticity and Read more…
After taking my traditional winter break, I started running again this week. I didn’t bother tracking distance or calculating pace, I just ran. It felt good and it hurt at the same time, yet I know it’s all part of getting back to it. Hello running legs and lungs – Read more…
Anger and aggression in our socialsphere Recently, I was interviewed by a reporter from one of our local television stations. He was seeking a spokesperson on social media and communication, with a particular focus on youth-related tantrums on Twitter. While I spoke on behalf of communication in general, the segment Read more…
I recently read Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results by Bob Garfield and Doug Levy. If you want a better understanding of how social can enhance your organizational brand, it’s a must-read. Below are my top three takeaways: #1: “We don’t own the brand. The people Read more…