Branding
You can’t buy ‘Like’ but you can build it. And they will come.
I recently read Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results by Bob Garfield and Doug Levy. If you want a better understanding of how social can enhance your organizational brand, it’s a must-read. Below are my top three takeaways: #1: “We don’t own the brand. The people Read more…