If you’re a consultant, freelancer or small business owner, how do you find balance? I’m not talking about work/life balance. I’m talking about the balance of ‘I got this’ with ‘Do I?’ The balance of the up and down, push and pull, dreams with practicality, cheerleader with the scorekeeper. I pose this question because two things have become abundantly clear as I’ve chased after my own consultant business dreams: you must have an entrepreneurial mindset and a plan to scale.
How to feed an entrepreneurial mindset
Let’s start with what it means to have an entrepreneurial mindset. Here’s your checklist to fuel the mentality you need to run your own consultant, freelance or small business. No dibble; no dabble – it’s all about the deep dive and immersing with a voracious braintrust.
- Invest in a mentor or coach.
- Fill your podcast library with gurus. Listen daily and follow them on social media.
- Replace ‘light reading’ books with inspirational/’yes you can’ books.
- Download and indulge in free online content i.e. blueprints, eGuides, whitepapers, etc.
- Enroll in online courses and academies.
- Fuel your body with good stuff and move it.
- Sleep. Determine your needed hours and take them.
- Pray, praise and petition.
- Surround yourself with positive-minded people.
Expand audience reach with a plan to scale
I’ve been doubly blessed to partner with two smart and successful entrepreneurs. In my last post, I mentioned Jen Divore Richter and her online academy, of which I’m a member. I also have a part-time marketing contract with Jason Duprat, the founder and owner of Healthcare Entrepreneur Academy. What I’m learning from both is it’s all about having a plan to scale and grow your business through audience reach.
To expand audience reach, transition from:
- Sending weekly proposals
- Attending networking events
- Working leads one contact at a time
Instead, transition to:
- Offering online education
- Providing online content
- Speaking and presenting at events
You’ll limit business growth and impact with only 1:1 outreach. You may need to initially launch this way, which is totally fine. However, begin wrapping your head around a scalability plan to expand your reach sooner versus later. For me, this was a monumental aha yet duh mental shift.
Maximize opportunities and build your prospect database by speaking to groups of people, most often easily acquired online. Even small groups work – ten people who opt in to engage with your brand provides a greater ultimate return verus a room of 100 random people networking.
Build your tribe through Facebook Groups
In addition to these outreach tactics, social media is an important amplifier. By amplifier, I mean it’s a light reflecting on the brand you’re building. Outreach should be strategic and go well beyond having a profile and simply pushing out service promos. Facebook Groups offer reach and expand connectivity because members become your brand tribe. Knowledge is shared between members fostering an exclusive community of value and trust. It’s truly a win-win.
The bonding effect of video
And don’t forget about video, a key tactic for reaching a broader audience. For example, your webinars, public speaking and podcasts will most likely have a video component adding to your scalability long term. And with Facebook Live, Instagram Stories and YouTube, they’re prime social media channels for engaging with prospects and followers on a deeper level. Video bonds people together because you see and relate; you hear and relate. It’s mass reach, yet feels intimate.
My turn, your turn
Truth be told, the thought of a scalability plan for me was simply – nope. I’m trying to launch and survive. Then it was, well okay, maybe. Now, I understand and subscribe to the fact it’s an absolute requirement to not only thrive but survive.
What say you? What mindset, practice or tips have you deployed to find success as a consultant, freelance or small biz owner? And if you’re thinking about launching or you’ve recently launched, what’s your vision for growth? We’re all here to share and learn from one another. So please do