cooldeb coming at ya’ll with some grand and groovy branding advice called the 4Vs of Branding. Gearing up for a startup launch? Refreshing an existing brand due to a change or expansion in services? Pushing out emails and social media Read more…
Danger. Beware. I’m breaking blog best practices. I’m going off topic and deeply personal. My black lab son has cancer. As a single woman, Bo is the center of my universe. Actually, he IS my universe. If you know me, Read more…
On Sunday, my before church ritual involves a Cup of Joe and CBS Sunday Morning. The show recently featured a company killin’ it with their latest ad campaign. In cooldeb terms, read killin’ it = knowing thy audience. The messaging Read more…
Since 2014, I’ve followed Chris Brogan and his tradition of selecting three words to guide the New Year. The collective group of words were an alternative to resolutions and ideally, they were inspiring and actionable. This year, I’m taking a page from Melinda Read more…
Happy Holidays ya’ll! My wish for each of you during this special time of year is perspective. Go seek it or better yet, allow it to seek you. It’s easy to get caught up in the hustle and bustle of Read more…
Are you familiar with the voting hashtags #getoutthevote and #rockthevote? As we approach the midterm elections, I’m doing my part to help you actualize these hashtags. No, I’m not going to talk about political parties. And no, I’m not going Read more…
True confession time. How many of you still watch tv commercials? Okay, maybe I’m in a club by myself. But let me ask you this. How many of you appreciate a good commercial when you see it? Think Superbowl quality. Read more…
Storytelling in the business world is more important than ever. When done right, a good story across digital content builds community and establishes thought leadership. Forget touting features and benefits. Instead, think about your prospects and customers and how you Read more…
Do you know a lane changer? Lane changers inspire us to see new possibilities through their words and actions. They forge new paths for us to follow. Perhaps, you’re a lane changer because of a bold decision you made. As Read more…
“It’s not so much what we don’t know but what we think we know that obstructs our vision.” Krister Stendahl, Swedish theologian and New Testament scholar Whether you watched the royal wedding live or the media highlights, one thing is true: Read more…