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Blog

a glass jar is filled with coins and has a small green seedling plant growing out of it
Branding

Ignite smart growth strategies to take your startup or small business to the next level

In my previous blog post, I shared my branding 101 basics to launch a startup or small business. In this post, I’m continuing the conversation and shifting from launch basics to growth strategies. Learn about my top five recommendations for Read more…

By cooldeb, 2 years ago
a white five sided flag hangs saying yes we're open to demonstrate branding basics 101 for startups and small business
Branding

Branding 101 basics for launching a startup or small business with a bang

The coronavirus has challenged us all to think differently and for many, work differently. Maybe you’re thinking about starting your own business. Perhaps you’ve done the work, have your business plan and need help with the launch. As you ponder Read more…

By cooldeb, 2 years ago
Lifestyle

Surviving loss and celebrating love during the new norm of COVID

Surviving loss and celebrating love during COVID is tough. That said, this new norm can help us feel things in life with a deeper sense of clarity and meaning. Yes, in the middle of a pandemic while entrenched in a Read more…

By cooldeb, 3 years ago
An painting of black women on a blue background shows three women with three messages supporting #BlackLivesMatter.
Inclusion

#BlackLivesMatter: One woman’s call to action for white people to listen, read, study and learn

Over these last few weeks, I find myself going into process mode. I ask myself and God: What in the world is going on? We have a global pandemic and a global social  movement, #BlackLivesMatter. All on top of each Read more…

By cooldeb, 3 years ago
Branding

Mastering customer service moments during the coronavirus

So here we are. A month into our new lives with the coronavirus or thereabouts. No doubt we’re all facing new norms. For some, our work and family lives are now integrated together. And in some cases, you’re actually physically Read more…

By cooldeb, 3 years ago
Inclusion

Add diversity, equity & belonging to your business plan to create an amazing brand culture

A post appeared in my LinkedIn feed about designing intentional workplaces. A space where employees “bring their full selves to work, and feel like they belong.” If you follow my blog, you know one of my themes is diversity and Read more…

By cooldeb, 3 years ago
Lifestyle

My word for 2020 – Manifest

Here we are, it’s mid-January already! With the start of the year, it’s also time for my annual tradition. Previously, I’ve chosen 3 words to guide the next 365 days…a sort of compass to inform and provide a positive direction. Read more…

By cooldeb, 3 years ago
black and white image of a rear view window from a car showing trees and a road
Branding

Fire up your 20/20 hindsight to rock the 2020 new year

As we wind down 2019 and get ready to ring in 2020, I’m wondering about something. I’m sure you’re aware of the saying ‘hindsight is 20/20.’ The numerical alignment has me thinking. As I reflect on this past year on Read more…

By cooldeb, 3 years ago
Lifestyle

Giving thanks for the odd trifecta of podcasts, people and pill popping

Ah, it’s November and it’s Fall ya’ll. The air is crisp and cool. Yes, even in Florida we’ve had cooler, grayer and fall-like weather. The month of November commemorates a few things. There’s No Shave November for those who wish Read more…

By cooldeb, 3 years ago
Photo by Clem Onojeghuo on Unsplash
Inclusion

How Uber and Lyft shine a positive light on everyday people

Do you know this feeling? You set out to do the norm and discover inspiration? You follow the regular routine and something disrupts it, yet in a good way? Turns out, my side gig for my branding startup delivered just Read more…

By cooldeb, 3 years ago

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