Are you familiar with the voting hashtags #getoutthevote and #rockthevote? As we approach the midterm elections, I’m doing my part to help you actualize these hashtags. No, I’m not going to talk about political parties. And no, I’m not going Read more…
True confession time. How many of you still watch tv commercials? Okay, maybe I’m in a club by myself. But let me ask you this. How many of you appreciate a good commercial when you see it? Think Superbowl quality. Read more…
Storytelling in the business world is more important than ever. When done right, a good story across digital content builds community and establishes thought leadership. Forget touting features and benefits. Instead, think about your prospects and customers and how you Read more…
Do you know a lane changer? Lane changers inspire us to see new possibilities through their words and actions. They forge new paths for us to follow. Perhaps, you’re a lane changer because of a bold decision you made. As Read more…
“It’s not so much what we don’t know but what we think we know that obstructs our vision.” Krister Stendahl, Swedish theologian and New Testament scholar Whether you watched the royal wedding live or the media highlights, one thing is true: Read more…
Quick, when you think of your top tool for branding, what is it? Now, how many of you said my supply of chotchkies aka promotional products? Admittedly, I’ve not been a big fan. I don’t like getting them. They’re next Read more…
In 2017, women took center stage and shared their voices and stories in new ways. Many claimed their pasts; many claimed their futures. We heard from women as part of the #MeToo movement. We also heard women (and men!) denounce the Read more…
“The color black occurs when all colors in the visual spectrum are blocked from vision. However, I find black people exist in many different colors and hues. Too many to count.” The above quote is from Aaron James, a Read more…
In my previous blog post, we talked about having a long-term strategy to support your content marketing. As we continue this digital discussion, we’ll focus on three must-dos: promote, measure and analyze. Promoting through organic and paid channels You’ve written Read more…
If you’re a marketer, it’s likely you’ve heard of HubSpot, an inbound marketing and sales strategy company. In addition to providing expertise and software for these services, HubSpot also offers an academy for training and certification courses. I recently completed the Read more…