Quick, when you think of your top tool for branding, what is it? Now, how many of you said my supply of chotchkies aka promotional products? Admittedly, I’ve not been a big fan. I don’t like getting them. They’re next Read more…
In 2017, women took center stage and shared their voices and stories in new ways. Many claimed their pasts; many claimed their futures. We heard from women as part of the #MeToo movement. We also heard women (and men!) denounce the Read more…
“The color black occurs when all colors in the visual spectrum are blocked from vision. However, I find black people exist in many different colors and hues. Too many to count.” The above quote is from Aaron James, a Read more…
In my previous blog post, we talked about having a long-term strategy to support your content marketing. As we continue this digital discussion, we’ll focus on three must-dos: promote, measure and analyze. Promoting through organic and paid channels You’ve written Read more…
If you’re a marketer, it’s likely you’ve heard of HubSpot, an inbound marketing and sales strategy company. In addition to providing expertise and software for these services, HubSpot also offers an academy for training and certification courses. I recently completed the Read more…
It’s that time of year again! The ever popular and ever delightful time to choose 3 words for 2018. Rather than making resolutions, choosing 3 words can help you chart a course for the next 365 days. Your words should Read more…
A literal bridge crossing: From the beaches into Jacksonville For the last two years, I trekked over this bridge, transporting me from Atlantic Beach to Jacksonville. Admittedly, I would openly sigh as I crossed over knowing a couple of things. Read more…
It’s November, the nationally designated month when we gather with family and friends to give thanks. Before I planned what kind of turkey to debut this year, I was blessed with an opportunity for an unplanned escape. In this gratitude Read more…
Recently, my friend Ebony decided to leave the corporate world and make a go on her own. She launched her HR consulting business and a blog to boot. Meet The Ebony Working Girl. I’m in awe of the adventure and Read more…
“Leaders are to provide direction and intent and allow others to figure out what to do and how to get there.” Referencing Captain Marquet, a career submariner who graduated at the top of his Naval class, Simon Sinek shares an Read more…