Can we have a moment ya’ll? If you’re deploying digital tactics including a website, social media and email campaigns, yet you have no idea what your unique value offer is or what you stand for – stop. Figure it out. Across all industries, there’s a whole ‘lotta competition. And noise. You must first get brand traction by knowing who you are before asking your prospects and customers to engage with your brand. And it should be readily apparent – and consistent – across all of your digital efforts.

Seachange Branding helps startup, small and midsize companies clarify business positioning and leverage thought leadership to compete in the marketplace. It’s all about four brand elements: Value, Vibe, Voice and Vision.

Value means Brand Truth.

Value clarifies your unique product or service offering to help customers solve problems.

Vibe means Brand DNA.

Vibe reflects beliefs and purpose; it’s the heart and soul of your brand and fosters connection.

Voice means Brand Trust.

Voice is shared through thought leadership and helps you carve out and own an industry niche.

Vision means Brand ROI

Vision is measured through a marketing/sales funnel to track customer engagement growth.

If you want to focus on a comprehensive approach including brand, content and measurement, groove on this package:

  • Identify your unique value proposition
  • Clarify business positioning to differentiate from the competition
  • Leverage thought leadership for lead generation
  • Identify and prioritize communication channels to brand build
  • Trend and measure customer engagement

In 4-6 weeks you’ll receive:

Value | Brand Truth

  • Kick-off brand needs and analysis call (60 minutes)
  • Brand Discovery Q&A Document
  • Competitor Brand Analysis (Top 3)
  • Positioning Themes and Positioning Statement

Vibe | Brand DNA

  • Brand Story (short and long form)
  • Key Messaging
  • Thought Leadership Business Niche
  • Homepage Update/Refresh
  • About Us or Meet the Team Update/Refresh
  • Social Media Platform Update/Refresh (up to a total of 3)

Voice | Brand Trust

  • Customer Personas (develop/clarify based on existing demographic factors)
  • Annual Content Calendar
  • Social Media Engagement Analysis and Tip Sheet
  • Product/Service Naming (if needed)

Vision | Brand ROI

  • Custom Marketing/Sales Funnel
  • Brand Resources Guide
  • Biweekly consult calls for 3 months to ensure success

Your end result is a comprehensive program connecting your brand and thought leadership to build affinity and grow measurable customer engagement.

If you want to focus solely on brand positioning, groove on this package:

  • Identify your unique value proposition and business positioning
  • Craft your brand story with supporting key messages
  • Identify thought leadership niche
  • Develop or refresh website content

In 3-4 weeks you’ll receive:

Value | Brand Truth

  • Kick-off brand needs and analysis call (60 minutes)
  • Brand Discovery Q&A Document
  • Competitor Brand Analysis (Top 3)
  • Positioning Themes and Positioning Statement

Vibe | Brand DNA

  • Brand Story (short and long form)
  • Key Messaging
  • Thought Leadership Business Niche
  • Homepage Update/Refresh
  • About Us or Meet the Team Update/Refresh
  • Social Media Platform Update/Refresh (up to a total of 3)

Your end result is a solid brand foundation to differentiate from the competition. You’re now ready to take the next steps: leverage thought leadership and capture ROI. It’s time to get your Business Brand Groove on!

If you simply want to talk with a brand babe and get advice, groove on this package:

  • Get feedback on current brand activities
  • Develop a strategy and prioritize tactics
  • Learn how to work towards developing your business Brand Groove (Value, Vibe, Voice and Vision)

In a 60 minute 1-to-1 call you’ll receive:

  • Industry insight and tips on branding best practices  
  • Next steps for planning and launching tactics
  • Homepage Brand Analysis and Social Media Engagement Review (prior to the call)

Your end result is clarity, with an understanding of where to focus priorities and how best to move forward.

You have nothing to lose and a whole ‘lotta groove to gain. So what are you waiting for? Hit me up today and let’s get started! I offer my clients a 100% groove guarantee. If you’re not satisfied with your branding services, I will give you your money back no matter which program option you choose.