Positioning is based on knowing who you are and what you stand for rather than what you do. Through my Discovery Process, I’ll identify your brand’s unique qualities to craft positioning. I’ll also create brand messaging to set you apart from the competition and build your brand story.
Your website and social media channels are where we start to communicate and share your brand with customers. And if social media has proven to be an overwhelming task, no worries! My Social Media Brand Guidelines will demonstrate how to effectively build your community.
We’ll discuss goals, competitor gaps and the problems your customers are facing to ensure your thought leadership voice closes those gaps and offers solutions. Based on this insight, I’ll devise a content strategy coordinating goals, timing, key messages and communication channels.
Customer engagement growth is tracked across the sales funnel: attract, convert, close and delight. I’ll help you determine where your customers are in their Buyer’s Journey. And I’ll leverage your content strategy to successfully move your customers through the sales funnel.
Agency Campaign Consultation
Are your clients asking for campaigns targeting several demographic groups? Do you know how to craft messaging and design visuals to engage diverse audiences? Seachange Branding is available to help ensure campaign creative is cohesively aligned, effective and inclusive.