In my previous blog post, we talked about having a long-term strategy to support your content marketing. As we continue this digital discussion, we’ll focus on three must-dos: promote, measure and analyze. Promoting through organic and paid channels You’ve written a killer piece of content. Now it’s time to make Read more…
If you’re a marketer, it’s likely you’ve heard of HubSpot, an inbound marketing and sales strategy company. In addition to providing expertise and software for these services, HubSpot also offers an academy for training and certification courses. I recently completed the Content Marketing course and it was both informative and inspiring. Read more…
Recently, my friend Ebony decided to leave the corporate world and make a go on her own. She launched her HR consulting business and a blog to boot. Meet The Ebony Working Girl. I’m in awe of the adventure and had loads of questions about the dialogue she is fostering Read more…
“Leaders are to provide direction and intent and allow others to figure out what to do and how to get there.” Referencing Captain Marquet, a career submariner who graduated at the top of his Naval class, Simon Sinek shares an intriguing leadership concept. And it spoke to me. If I’m totally Read more…
The sky’s the limit when it comes to our online options for connecting, exploring, communicating and gathering information. Whether you are avid, luke warm or barely in, digital living is here to stay. Let’s take a look at the digital disruptors that redefined our everyday activities. Phones, movies and shopping Read more…
Recently, I tuned into a 1A segment on NPR about identity and social media. This particular program was about President Trump and his use of Twitter as a communication tool. Spoiler alert: While I reference the president and his tweets, this is NOT a political post. It is a post on how Read more…
One year ago, I was a rookie on a professional adventure. A new job, new team, new industry and a move from North Carolina to Florida. As I gratefully jumped into this adventure, I picked up the book, “Rookie Smarts: Why Learning Beats Knowing in the New Game of Work” Read more…
Shortly after I started in my new marketing role at Brooks Rehabilitation, one of my colleagues turned me on to Jon Gordon. Gordon is a local motivational speaker and author. She sent me his e-newsletters when his positive messaging resonated with her. Or, perhaps she thought the message might benefit me in Read more…
Self beauty and worth is an echo. This statement is from a mother reflecting on her daughter’s self-identity. She shares this in a video as part of the Dove ‘Real Beauty’ campaign. When you watch the video, you will see (eerily) how daughters mirror their mother’s concerns when it comes Read more…
No doubt you’re familiar with the adage of the chicken or the egg. However, I bet you’ve never heard this sentiment applied to brand strategy. Case in point: If we equate the chicken to a branded company and the egg to an innovative product from an unknown company, which takes the Read more…