Ah, it’s November and it’s Fall ya’ll. The air is crisp and cool. Yes, even in Florida we’ve had cooler, grayer and fall-like weather. The month of November commemorates a few things. There’s No Shave November for those who wish to skip shaving to honor cancer awareness. And we have Read more…
If you’re a consultant, freelancer or small business owner, how do you find balance? I’m not talking about work/life balance. I’m talking about the balance of ‘I got this’ with ‘Do I?’ The balance of the up and down, push and pull, dreams with practicality, cheerleader with the scorekeeper. I Read more…
cooldeb coming at ya’ll with some grand and groovy branding advice called the 4Vs of Branding. Gearing up for a startup launch? Refreshing an existing brand due to a change or expansion in services? Pushing out emails and social media posts yet engagement is low? No worries, keep truckin’ and Read more…
Storytelling in the business world is more important than ever. When done right, a good story across digital content builds community and establishes thought leadership. Forget touting features and benefits. Instead, think about your prospects and customers and how you can relate to them. Think about telling your unique story. Read more…
In my previous blog post, we talked about having a long-term strategy to support your content marketing. As we continue this digital discussion, we’ll focus on three must-dos: promote, measure and analyze. Promoting through organic and paid channels You’ve written a killer piece of content. Now it’s time to make Read more…
If you’re a marketer, it’s likely you’ve heard of HubSpot, an inbound marketing and sales strategy company. In addition to providing expertise and software for these services, HubSpot also offers an academy for training and certification courses. I recently completed the Content Marketing course and it was both informative and inspiring. Read more…