True confession time. How many of you still watch tv commercials? Okay, maybe I’m in a club by myself. But let me ask you this. How many of you appreciate a good commercial when you see it? Think Superbowl quality. Allstate has scored a brand messaging home run honoring #carolinastrong Read more…
Storytelling in the business world is more important than ever. When done right, a good story across digital content builds community and establishes thought leadership. Forget touting features and benefits. Instead, think about your prospects and customers and how you can relate to them. Think about telling your unique story. Read more…
In my previous blog post, we talked about having a long-term strategy to support your content marketing. As we continue this digital discussion, we’ll focus on three must-dos: promote, measure and analyze. Promoting through organic and paid channels You’ve written a killer piece of content. Now it’s time to make Read more…
If you’re a marketer, it’s likely you’ve heard of HubSpot, an inbound marketing and sales strategy company. In addition to providing expertise and software for these services, HubSpot also offers an academy for training and certification courses. I recently completed the Content Marketing course and it was both informative and inspiring. Read more…