Download my FREE 3-Step Guide
for Creating Brand Messaging
Linkedin Twitter Instagram Facebook

Contact

  • Content Development & Strategy
  • Brand Management
  • Why Seachange Branding
  • Agency Partnerships
  • Blog
    • Subscribe to Blog
    • Branding
    • Inclusion
    • Lifestyle
Menu
  • Content Development & Strategy
  • Brand Management
  • Why Seachange Branding
  • Agency Partnerships
  • Blog
    • Subscribe to Blog
    • Branding
    • Inclusion
    • Lifestyle

story

a white sing has a yellow pencil on it with the words love to learn
Inclusion

How one white girl took the initiative to educate herself about black culture

Nine months ago I wrote a blog post entitled, “#BlackLivesMatter: One woman’s call to action for white people to listen, read, study and learn.” I clearly understood it was a delicate space after the death of George Floyd. As a result, I’ve been on a one woman crusade to learn Read more…

By cooldeb, 2 years ago
An painting of black women on a blue background shows three women with three messages supporting #BlackLivesMatter.
Inclusion

#BlackLivesMatter: One woman’s call to action for white people to listen, read, study and learn

Over these last few weeks, I find myself going into process mode. I ask myself and God: What in the world is going on? We have a global pandemic and a global social  movement, #BlackLivesMatter. All on top of each other, intertwined and mixed up. All steeped in deep emotion Read more…

By cooldeb, 3 years ago
Inclusion

Add diversity, equity & belonging to your business plan to create an amazing brand culture

A post appeared in my LinkedIn feed about designing intentional workplaces. A space where employees “bring their full selves to work, and feel like they belong.” If you follow my blog, you know one of my themes is diversity and inclusion. So when I read about “DEB”, as it was Read more…

By cooldeb, 3 years ago
black and white image of a rear view window from a car showing trees and a road
Branding

Fire up your 20/20 hindsight to rock the 2020 new year

As we wind down 2019 and get ready to ring in 2020, I’m wondering about something. I’m sure you’re aware of the saying ‘hindsight is 20/20.’ The numerical alignment has me thinking. As I reflect on this past year on lessons learned, how can I apply this knowledge to help Read more…

By cooldeb, 3 years ago
Lifestyle

Giving thanks for the odd trifecta of podcasts, people and pill popping

Ah, it’s November and it’s Fall ya’ll. The air is crisp and cool. Yes, even in Florida we’ve had cooler, grayer and fall-like weather. The month of November commemorates a few things. There’s No Shave November for those who wish to skip shaving to honor cancer awareness. And we have Read more…

By cooldeb, 3 years ago
Photo by Clem Onojeghuo on Unsplash
Inclusion

How Uber and Lyft shine a positive light on everyday people

Do you know this feeling? You set out to do the norm and discover inspiration? You follow the regular routine and something disrupts it, yet in a good way? Turns out, my side gig for my branding startup delivered just this sort of twist. Through the ridesharing services of Uber Read more…

By cooldeb, 3 years ago
The words - passion led us here - are painted in red on a sidewalk as people with black tennis shoes look down.
Branding

Own your business brand groove with the 4Vs of branding: value, vibe, voice and vision

cooldeb coming at ya’ll with some grand and groovy branding advice called the 4Vs of Branding. Gearing up for a startup launch? Refreshing an existing brand due to a change or expansion in services? Pushing out emails and social media posts yet engagement is low? No worries, keep truckin’ and Read more…

By cooldeb, 4 years ago
Inclusion

Celebrities and everyday women, tattoos and stretch marks: #AerieREAL

On Sunday, my before church ritual involves a Cup of Joe and CBS Sunday Morning. The show recently featured a company killin’ it with their latest ad campaign. In cooldeb terms, read killin’ it = knowing thy audience. The messaging is intentional, thoughtful and allows peoples to be seen. (Plural Read more…

By cooldeb, 4 years ago
Inclusion

Gaining perspective during the holidays

Happy Holidays ya’ll! My wish for each of you during this special time of year is perspective. Go seek it or better yet, allow it to seek you. It’s easy to get caught up in the hustle and bustle of the season. And it’s easy to allow the extra list Read more…

By cooldeb, 4 years ago
Branding

The art of storytelling in the business world

Storytelling in the business world is more important than ever. When done right, a good story across digital content builds community and establishes thought leadership. Forget touting  features and benefits. Instead, think about your prospects and customers and how you can relate to them. Think about telling your unique story. Read more…

By cooldeb, 4 years ago

Posts navigation

1 2 Next
  • Contact
  • Content Strategy & Development
  • Brand Management
  • Agency Partnerships
  • Why Seachange Branding