Do you know this feeling? You set out to do the norm and discover inspiration? You follow the regular routine and something disrupts it, yet in a good way? Turns out, my side gig for my branding startup delivered just this sort of twist. Through the ridesharing services of Uber Read more…
cooldeb coming at ya’ll with some grand and groovy branding advice called the 4Vs of Branding. Gearing up for a startup launch? Refreshing an existing brand due to a change or expansion in services? Pushing out emails and social media posts yet engagement is low? No worries, keep truckin’ and Read more…
On Sunday, my before church ritual involves a Cup of Joe and CBS Sunday Morning. The show recently featured a company killin’ it with their latest ad campaign. In cooldeb terms, read killin’ it = knowing thy audience. The messaging is intentional, thoughtful and allows peoples to be seen. (Plural Read more…
Happy Holidays ya’ll! My wish for each of you during this special time of year is perspective. Go seek it or better yet, allow it to seek you. It’s easy to get caught up in the hustle and bustle of the season. And it’s easy to allow the extra list Read more…
Storytelling in the business world is more important than ever. When done right, a good story across digital content builds community and establishes thought leadership. Forget touting features and benefits. Instead, think about your prospects and customers and how you can relate to them. Think about telling your unique story. Read more…
Do you know a lane changer? Lane changers inspire us to see new possibilities through their words and actions. They forge new paths for us to follow. Perhaps, you’re a lane changer because of a bold decision you made. As part of my ‘Celebrating women and their stories‘ blog series, Read more…
“The color black occurs when all colors in the visual spectrum are blocked from vision. However, I find black people exist in many different colors and hues. Too many to count.” The above quote is from Aaron James, a friend of mine. Aaron wrote a thought-provoking life experience post Read more…
A literal bridge crossing: From the beaches into Jacksonville For the last two years, I trekked over this bridge, transporting me from Atlantic Beach to Jacksonville. Admittedly, I would openly sigh as I crossed over knowing a couple of things. One, I was leaving Bo, my black lab son, for Read more…
Recently, my friend Ebony decided to leave the corporate world and make a go on her own. She launched her HR consulting business and a blog to boot. Meet The Ebony Working Girl. I’m in awe of the adventure and had loads of questions about the dialogue she is fostering Read more…
Good question to ponder, particularly if you consider risk in the mix with control, options and our must do’s in life. I invite you to reflect back to a time when you had a serious gut check. The kind of check that made your stomach hurt, yet you believed. Maybe Read more…