A word cloud built off of the word content marketing

Planning a long-term content marketing strategy

If you’re a marketer, it’s likely you’ve heard of HubSpot, an inbound marketing and sales strategy company. In addition to providing expertise and software for these services, HubSpot also offers an academy for training and certification courses. I recently completed the Content Marketing course and it was both informative and inspiring. Read more…

Identity and social media

Recently, I tuned into a 1A segment on NPR about identity and social media. This particular program was about President Trump and his use of Twitter as a communication tool. Spoiler alert: While I reference the president and his tweets, this is NOT a political post. It is a post on how Read more…

Dove logo with the word and a dove bird

The real beauty of Dove

Self beauty and worth is an echo.  This statement is from a mother reflecting on her daughter’s self-identity. She shares this in a video as part of the Dove ‘Real Beauty’ campaign. When you watch the video, you will see (eerily) how daughters mirror their mother’s concerns when it comes Read more…