True confession time. How many of you still watch tv commercials? Okay, maybe I’m in a club by myself. But let me ask you this. How many of you appreciate a good commercial when you see it? Think Superbowl quality. Allstate has scored a brand messaging home run honoring #carolinastrong Read more…
Storytelling in the business world is more important than ever. When done right, a good story across digital content builds community and establishes thought leadership. Forget touting features and benefits. Instead, think about your prospects and customers and how you can relate to them. Think about telling your unique story. Read more…
Quick, when you think of your top tool for branding, what is it? Now, how many of you said my supply of chotchkies aka promotional products? Admittedly, I’ve not been a big fan. I don’t like getting them. They’re next to impossible to keep in stock for a sales team. Read more…
In my previous blog post, we talked about having a long-term strategy to support your content marketing. As we continue this digital discussion, we’ll focus on three must-dos: promote, measure and analyze. Promoting through organic and paid channels You’ve written a killer piece of content. Now it’s time to make Read more…
If you’re a marketer, it’s likely you’ve heard of HubSpot, an inbound marketing and sales strategy company. In addition to providing expertise and software for these services, HubSpot also offers an academy for training and certification courses. I recently completed the Content Marketing course and it was both informative and inspiring. Read more…
Recently, I tuned into a 1A segment on NPR about identity and social media. This particular program was about President Trump and his use of Twitter as a communication tool. Spoiler alert: While I reference the president and his tweets, this is NOT a political post. It is a post on how Read more…
One year ago, I was a rookie on a professional adventure. A new job, new team, new industry and a move from North Carolina to Florida. As I gratefully jumped into this adventure, I picked up the book, “Rookie Smarts: Why Learning Beats Knowing in the New Game of Work” Read more…
Self beauty and worth is an echo. This statement is from a mother reflecting on her daughter’s self-identity. She shares this in a video as part of the Dove ‘Real Beauty’ campaign. When you watch the video, you will see (eerily) how daughters mirror their mother’s concerns when it comes Read more…
No doubt you’re familiar with the adage of the chicken or the egg. However, I bet you’ve never heard this sentiment applied to brand strategy. Case in point: If we equate the chicken to a branded company and the egg to an innovative product from an unknown company, which takes the Read more…
I love smart marketing and unpacking what makes a good brand successful. I was invited to speak at the Bryan School of Business and Economics on this very topic, engaging marketing undergraduates and MBA students in the discussion. My topic was exploring the synergy of strategy and social media, with integration, authenticity and Read more…