I founded Seachange Branding to arm startups and SMBs with the right tools to clarify business positioning, leverage thought leadership and carve a competitive advantage within their market sectors.

Equally, I wanted to forge partnerships with creative agencies and web designers to support client growth goals through brand management and content development.


Born with a creative soul, I’ve always had a deep appreciation for pictures and words. When I went off to university, I knew I’d major in Mass Communication and then launch my career working at an advertising agency. I also knew my career would be filled with additional agency work, as well as working for large nonprofits.

I knew about these professional stepping stones because of my fascination with brands and storytelling. Across my 20+ years, I’ve helped companies craft their stories and share their brand truth.

Download my FREE 1-page guide on how
to create brand messaging in 3 easy steps!

Download my FREE 1-page guide on how to create brand messaging in 3 easy steps!


As the Founder and President of Seachange Branding, I’m passionate about creating a seachange – a profound transformation – so companies can achieve their business goals through marketing and sales strategies centered on attracting new customers and building the pipeline.

My career started with small businesses and early solopreneurs – people with a passion and a vision who needed an imaginative, resourceful partner. I then moved into marketing leadership roles for nonprofits in higher education and healthcare. I’ve continued to work in the healthcare and wellness arenas because I have a penchant for the good work being done in these (often) underappreciated fields.


I always ask my clients…Why do you do what you do?

For me, my “Why” is simple: To root in my truth. This means…

  • Aligning my purpose with my work 
  • Listening with empathy 
  • Extending grace to all
  • Remaining humble and curious 
  • Choosing gratitude every day

My approach is trustworthy and I shoot straight. I’ll bring these qualities to our partnership to uncover your brand truth…the belief that drives your vision and the energy behind your purpose. And I’ll express this in a way that feels authentic and honest while adding crazy value to your customers.

I’d welcome a partnership between Seachange Branding and your business. Let’s root in your truth. Let’s inspire curiosity and build your brand empire. 

Click Contact Me to request a complimentary, 30-minute video chat to discuss your needs. I also welcome your connection on LinkedIn.