I founded Seachange Branding to arm startups and SMBs with the right tools to clarify business positioning, leverage thought leadership and carve a competitive advantage within their market sectors. I also wanted to forge creative partnerships with ad agencies and web designers to meet client growth goals. The term 'seachange' means transformation - a new perspective. Together, let’s explore unexpected approaches for solving customer problems. Together, let’s share stories and build memorable brands.

"Creativity is breaking out of established patterns to look at things in a different way."

Edward de Bono, Physician, Author & Inventor

Seeking new ways to reach prospects and customers online? 
Have an awesome product or service yet no one knows about it?
Struggling to get traction with your brand to build engagement?

As a startup or SMB, you’re wired differently from the 9-5. You’re wearing multiple hats and time is a precious commodity. According to the SBA, there are 30.7 million small businesses in the US. So why should anyone listen to you? Who you are, what you stand for and why it matters are core elements for successfully communicating your brand value and thought leadership.

As a startup or SMB, I’ll help you focus your digital priorities including:

  • Showcasing how your  product or service rises above the competition 
  • Clarifying what makes your business and leadership vision unique
  • Establishing thought leadership to foster trust and credibility 
  • Determining the best online channels to reach your ideal customer
Seachange Branding - defining brand value for startups and SMBs to carve a competitive advantage.


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Seachange Branding Blog

I write from three perspectives. Professionally, I share branding tips and insight tailored for startups and small businesses. Personally, I reflect on the life lessons I’ve learned through humility, grace and humor. And from a place of passion, I write as an advocate for diversity on the value of difference.
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